ClosetMaid’s Tradeshow Booth at IBS
Creative Direction | Branding | Physical & Digital Signage | Video Production | Propping
Initial Concept
Partnering with The Trade Group, we collaborated on a booth design that implemented dynamic angles that are not normally present within our products. We thought this would be a fun change of pace from what is normally expected of the ClosetMaid brand.
Vignette Graphics
Using schematics supplied by the Trade Group, we planned graphics as well as product configurations that would fill all 6 vignettes.
Graphically, we were inspired by the angular design of the physical booth structure. We saw this as a good opportunity to include these angles in our graphics.
Wood Finishes
Another key area of the booth was the wood finishes display wall. We integrated graphics with wall mounted cleats that would allow for physical samples of our wood finishes to be displayed. This provided something tangible for booth guests to interact with.
Anniversary Edition
For ClosetMaid’s 3rd year with this booth, it was decided to celebrate their 60 year anniversary with a large graphic that we designed to integrate into the largest display wall. The brand standard red really helped to draw attention and invite guests into the booth.
Visualizer
As an interactive element, my team and I worked closely with the Trade Group to develop a visualizer software that would allow us to showcase the full breadth of the ClosetMaid finishes. This platform has been highly received and has grown engagement both on our sites as well as in the booth.
The Final Result
For ClosetMaid’s 3rd year with this booth, it was decided to celebrate their 60 year anniversary with a large graphic that we designed to integrate into the largest display wall. The brand standard red really helped to draw attention and invite guests into the booth.