Style+
Creative Direction | Brand Consistency | Package Design | POP Design | Marketing Materials
Oversaw a team of designers that would worked through initial design concepts. The final result would differentiate each finish of the product by using a different color scheme for the packaging.
Initial Concepts
Once an initial concept was chosen, the team would work on applying this aesthetic across each sku, in each finish, throughout the product line.
We would take into considering how the product was merchandised in retail spaces to ensure consistency throughout the consumer shopping experience.
Brand Consistency
Once packaging had been designed, the team would work on POP and in-store signage. In this case we had the option to either add the product line to an existing bay, or to merchandise it in it’s own bay with a product display.
POP Design
Marketing Materials
Beyond the retail environment, we would create marketing materials for the E-commerce side of the business. This involves creating content such as brochures, sell sheets, infographics, animations, videos, and more.